The 2025 National Management of an Accounting Practice (MAP) Survey Executive Summary is now available for download in our document library!
This year's survey covers topics including:
- Compensation and Staffing: Notable increases in starting salaries and evolving strategies for attracting and retaining talent.
- Financial Performance: Continued growth in net client fees and profitability, with detailed breakdowns by firm size and region.
- Service Fees and Pricing Models: Shifts toward value-based and fixed pricing, reflecting the true value of CPA services.
- Technology Adoption: Insights into AI, automation, and cyber liability insurance, with top-performing firms leading the way in innovation.
- Practice Management: Strategies for right-sizing client bases, leveraging non-CPA professionals, and outsourcing/offshoring trends.
The executive summary offers actionable data and practical takeaways for firms of all sizes. We would love to hear your stories of how you have used the MAP survey in the past and how it has helped drive growth and strategy.
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Lexi Weber
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